WordPress Admin Dashboard

Now that you have an idea of how your site looks and what the different layout sections are called, it’s time to test drive the WordPress Administration. This is like familiarizing yourself with the dashboard of your new website. In fact, the first page you see after logging in is called The Dashboard.

The Dashboard is a new feature in WordPress v1.5. It helps to keep you up to date on new and interesting bits of information from the many WordPress resources. In the corner it also features a list of the most recent activity you’ve done on your site.

Across the top of the Admin screen is the main menu, which says:

• Dashboard
• Write
• Manage
• Links
• Presentation
• Plugins
• Users
• Options
• Logout (name)

User Profile Panel

The links in the above list will take you to a series of articles that will guide you step-by-step through every aspect of the Admin panels. You’re anxious to get started, so for now, let’s start with the Users panel.

Click on the Users tab. The screen will change and you will see the panel called Profile. This is where you will enter information about you, the author and administrator of the site. In the next tab called Authors and Users you can set up more authors. Let’s stick with you for right now. Fill in the information and click Update Profile when done.

Now, let’s look at the powerful feature functions of the WordPress Admin.

Quick Changing the Look

The Presentation Panel

The Presentation panel allows you to change the look of your site using Themes. Themes are presentation styles that completely change the look of your site. Designed by WordPress users, there are hundreds of themes available for you to choose from. In your Presentation panel, you will see two themes, classic and default. To try this quick-change process, simply select Classic and then click View Site to see how it looks. Wow, you have another look and nothing else on the site has changed. It’s that easy.

Go back to the Presentation panel (Back button on your browser) and select Default to bring the design back to what you had. To see it again, click View Site, and there it is. Honestly, it is that simple.

Writing and Managing Posts

Back in the Admin panel, take a look at the Write panel, and the Manage panel. You can use the tabs under the Write Menu to write posts and Pages. Using the tabs under the Manage menu, you can manage the posts and Pages in your site.

Let’s start by making your first test post in the Write Post tab.

Write Post Panel

If the screen looks a little intimidating, the Codex article on Writing a Post will take you step-by-step through the process of writing a post. Take a moment to read through the article and post your first entry and then return to this article and we’ll take you onto the next step.

If you are in a hurry, then simply fill in the blanks, one by one, in the post beginning with the title and then write a little test message in the post window. This is just for a test, so you can write anything you want. When you are done, click PUBLISH below the post entry window and it is done. You will then see a blank Write a Post screen and you’re ready to write another one. Go ahead. But do only three to four entries. We have more exciting work ahead of us.

Now that you’ve gotten a feel for writing posts, you can view your posts by clicking View Site at the top of the screen. Now it’s time to get down to the real work.

Planning Session

All good websites come from a good plan. Sounds redundant, but it’s true. If you want to create a good and solid website, you need a good and solid plan. I know it’s hard to do, and I know you want to keep poking and playing with this exciting program, but it is time to take a break away from your computer and turn to the old paper and pen. That’s right, we’re going back in time to when people actually wrote things down.

On a piece of notebook paper, or whatever is lying around, describe your site. Take five to twenty minutes to come up with a purpose for your site, or better yet, call it your Mission Statement.

Answer the following questions:

1. What am I going to do with this?
2. Who is going to read this?
3. What kinds of information will I be posting?
4. Why am I doing this?
5. Who am I doing this for?
6. How often am I going to be posting and adding information?

Now, compile this information into a paragraph so it looks like this:

Using the Information

From this exercise, we’ve gathered a lot of information. We’ve uncovered information on how you might layout and design your site. If you know your audience is mostly made up of young people under the age of 25, you will probably want a fashionable look ranging from wild colors and crazy graphics to dark foreboding tones. Something appropriate for that generation. If you are providing factual information about a serious subject, then you will probably want a more conservative look where the information is more important than a lot of pop and flash.

You probably already have a design idea in mind, or you will be copying over from your previous site, but take a moment to use this information to reconsider your design, and to see how what you want will work with the WordPress options.

You have also uncovered the possible categories for your site. The topics and subjects you will be covering are listed in your purpose statement. Let’s say your purpose statement said,

“The website will be dedicated to providing news and information on computers, web pages, and the Internet and cover the topics of computer tips, web page design, and Internet news.”

Your topics are your categories. Write your categories down below your purpose paragraph and notes about your web page design.

Now, what subcategories might be under these topics? Under Computer Tips, you might want to segregate them by Windows, Linux, and Mac. Or maybe Software and Hardware. You can have sub-sub-categories, but let’s stop with subcategories for right now. Write these down.

Remember the question about why you are doing this? Is it because you have valuable and timely information or knowledge to share, because you want to talk about a subject that interests you, or maybe because you just think it will be fun to do. Why not? Everyone’s doing it!

Understanding the timeliness of the information you want to present on your site helps you organize the information on your website. Your website is organized by several different methods. If the date of when you posted the information is critical to the success of the page, then having links to your posts referenced by date is important. If the information itself is more important and timeless, then having your posts referenced by category is the best choice.

Have you noticed that you are starting to lay out your website? If you remember our earlier test drive of your new WordPress website, we examined the sidebar menu. This is the area where your past posts are organized. If you take another look (yes, you can go back to your computer for a moment), you will see the sidebar is laid out in a list by Archives by date, Categories by category, and may even feature a calendar (turned off in the Default Theme but visible in the Classic Theme).

As you lay out your website on paper, consider whether you want both categories and dates, or just one of them in your sidebar. What information you have and how you want to help the user find the information is critical to your website design.

What Information Do You Want to Share

As you think about what information the user will need to know, you have to consider what information you are willing to share with them. That information may include how to contact you, what the purpose of the site is, who you are, and what your expertise is.

WordPress v1.5 offers a new feature called Pages which makes the process of presenting this information in an easier fashion. Pages, similar to posts, are most commonly used to present unchanging information such as Pages for About Us, Contact Us, Sign Up for Our Mailing List, and other static information. Before creating your individual Pages, you need to think about what information you would like the Page to hold. Write down the possible Page titles and describe the information you are willing to share online on each Page.

Comments

Part of the fun of WordPress is the ability to have viewers leave comments on your site. It creates a dynamic interchange between you and the viewer. Do you want comments on your posts? Comments on posts come in a variety of forums, from pats on the back (Good job! Like the post!) to extensive conversations and commentary about the posts turning into long chats. Or maybe you are seeking comments that add to the information you’ve posted. How you present your comment form, and whether you do or not, invites people to comment.

Responding to comments and moderating them can also take up a lot of time. If they are critical to your site, then include them and consider how you want them presented. Go back to your test site; the first post created at the time of installation includes a sample comment. You can even make a few comments yourself on the posts you created. Take a look at how they are laid out and consider how you might want them to look to fit into the design and layout of your site.

When you have reached your decision about how you want to handle comments, take time to read through the article on comments and WordPress discussion options to help you set those features.

With this basic information, you are ready to return to your computer and start laying out your site and setting it up.

Many search engine optimization companies will sell you a search engine optimization package that addresses many of the major aspects of search engine optimization. These aspects include, but are not limited to, use of file names, alt tags, h1 tags, keyphrase density, meta tag optimization, link analysis and the like. These are all key aspects of a good search optimization.

However, one problem is that the major search engines (especially Google) not only rank pages upon relevant content (which is determined by the factors listed above, and more), but by fresh content as well. What this means to you is that, even after your site has been “optimized to the max”, your rankings will increase to a certain level and then not go much higher. To get to the top and stay there, your site should deliver fresh, relevant content on a regular basis. Depending upon the nature of your business, your competition, and targeted keyphrases, the rate at which you should add content to your site can vary from monthly to daily.

The delivery of fresh content to your site, in a form that is readable by search engines (i.e. not through the use of javascript, iframes, or the like) requires a dynamic, database driven content management system.

The most cost effective way to achieve this is through the use of a weblog that sits on your server and resides under your domain name. Updating the weblog with rich articles or commentary, broadcasting this information to the internet, and allowing users to post comments, achieves the following:

1.  Increases the number of inbound links to your website

2.  Increases the frequency at which major search engines will spider or crawl your site

3.  Increases interactivity for the web user

4.  Improves your search engine ranking

For further information, you may contact ArteWorks toll free at 877-336-8266, or visit http://www.arteworks.biz.

Copyright © 2005 Matthew Foster

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